Sonoma Speed Festival Reaching Out to Elite Collectors

SONOMA, CA – The Sonoma Speed Festival will be built on seeing the most rare and spectacular vintage race cars compete, while also giving fans the chance to get up close to historic cars in the paddock. The luxury multi-day festival will be more than racing and car collections. Organizers are creating an event whose foundation is constructed of curated collections and some of the most notable automobiles which redefined high performance over the decades. Special attention will be focused on racer and spectator amenities, improved racing action and additional festival activities while also paying tribute to an ‘Evolution In Speed’ theme. In order to enhance the event Sonoma Speed Festival owner Jeff O’Neill and General Manager Ryan Turri have kicked off an aggressive face-to-face national tour to talk with prospective participants and spectators.

In early November Turri spent the weekend at Daytona International Speedway talking with participants at the HSR Classic 24 Hour at Daytona. The event featured six decades of classic race cars and Turri enjoyed getting feedback and talking up the Sonoma Speed Festival.

“The weekend in Daytona was very productive,” said Turri. “It was a great event and I was able to talk with a number of key racers and classic car owners. Our goal in going to races like the HSR Classic 24 Hour event is to show the Sonoma Speed Festival is focused on making our event one of the premier festivals in the country.”

In addition to the excursion to Daytona International Speedway Turri and Sonoma Speed Festival executives will be attending the Sebring HSR Classic 12 Hour, RADwood at the Peterson Museum, the LA Auto Show and meeting with potential exhibitors and collectors who hold the keys to the one-offs, the rarest of rare cars with storied pasts and amazing race wins to their credit. The group is also reaching out to car collectors and museums directly through printed invitations and personal meetings.

“We are personally inviting participants because we want everyone to know we are serious about making this event really special,” added Turri. “We are sending hand addressed invitations to people who have collections and cars that we’d like to attend and that we know everyone will enjoy seeing at the Sonoma Speed Festival.”

“We want to make some of the most unique, interesting and influential cars in history more accessible to more people and showcase the history of speed through racing, exhibitions and special displays. We are creating an environment where rare and historic race cars can be shown off in a safe and comfortable space. Northern California is the perfect location for these cars that have been tucked away to come out of hiding for an even greater experience for everyone involved.”

The Sonoma Speed Festival is dedicated to highlighting the best race cars and collections from the international community and the U.S. One of the primary goals of the event is to connect the beauty and sophistication of the wine country to an event that is spectator and participant friendly while showcasing the best aspects of Northern California. For more information visit or email