Vintage News

12/10/2013 - Maserati Celebrates 100th Anniversary as Featured Marque of the Rolex Monterey Motorsports Reunion

MONTEREY, CA - The Rolex Monterey Motorsports Reunion will celebrate the rich 100-year history of Maserati, one of Italys iconic luxury sports car brands that throughout the century has been deeply rooted in racing. The celebration will be held August 14-17, 2014 at Mazda Raceway Laguna Seca.

The Monterey Classic Car Week and Rolex Monterey Motorsports Reunion is a haven for international classic car enthusiasts. Centered around four days of on-track racing, visitors are immersed in more car auctions, shows, rallies and concours than anywhere else in the world.

"Maserati is celebrating its anniversary at key venues around the world, and the Rolex Monterey Motorsports Reunion in Monterey is unquestionably one of the highlights on the international calendar," says Peter Grady, president and CEO of Maserati North America, Inc. "We look forward to showcasing the modern Maserati in the context of a heritage of century of building inspired automobiles that break the norm and define The Absolute Opposite of Ordinary."

Maserati was founded in Bologna, Italy and officially started operation on December 14, 1914. The nucleus of the company was then represented by Alfieri Maserati and two of his brothers, Ettore and Ernesto. Though engaged in all matters technical and commercial of their new enterprise, they all at one point sat behind the steering wheel of their racing cars in the golden days of motor racing. A fifth brother, Mario, is credited with designing the famed Maserati logo, drawing inspiration from the Neptune fountain in downtown Bologna.

Maserati produced its first car in 1926 - a race car named Tipo 26. It debuted with a victory in the 1926 Targa Florio, the first of an endless string of wins which include two editions of the Indianapolis 500, nine wins in Formula One and the 1957 F1 World Championship. Some of the most admired road-cars wear the Maserati Trident, including the worlds first production super-sedan, the 1963 Quattroporte.

At 100, Maserati is in the strongest position of its lifetime with two brand new sport-sedans, state-of-the-art production facilities and all-time record sales. Central to the celebrations will be the new Ghibli, the car that makes the legend of Maserati accessible with a price that starts under $70,000.

The Rolex Monterey Motorsports Reunion is one of the worlds premier historic racing events. A total of 550 historically- and period-correct cars are accepted to compete in 15 different race groups.

Tickets to the Rolex Monterey Motorsports Reunion are on sale, and include a variety of options, from single day tickets to multiple-day and hospitality packages. For more information, visit or call the ticket office at (800) 327-7322.

Photo by John Lamm

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