The Vintage Motorsport brand is growing in reach and engagement under RACER’s ownership

by

With the 2019 vintage racing season winding down, it’s a good time to tell you about the audience growth we’ve achieved since acquiring Vintage Motorsport magazine and VintageMotorsport.com earlier this year.

Vintage Motorsport already came with a stable paid and requested circulation of 10,513 from a distribution of 16,000 with a strong 72% subscriber renewal rate. So, we’ve focused on marketing the magazine via RACER’s print, digital and social media channels that reach and engage more than 1 million avid racing enthusiasts each month.

The Vintage Motorsport weekly e-newsletter now boasts a subscriber base of 10,253, and is now also benefiting from promotion on RACER’s digital channels.

Certainly, the largest growth has occurred with the online audience and engagement for the Vintage Motorsport brand.

Vintagemotorsport.com

Unique Users User Sessions Page Views
November 2019 16,401 21,901 32,361
November 2018 1,595 2,979 5,391

Vintage Motorsport channel on RACER.com

Unique Users User Sessions Page Views
November 2019 44,845 51,850 9,646
November 2018 0 0 0

 

Vintage Motorsport content is also promoted on RACER.com home page, which had 628,734 unique visitors in November 2019. In addition, Vintage Motorsport content is also shared via the RACER Daily Bulletin email that has 19,159 subscribers.

Another key area of immediate growth has been in reach and engagement via the Vintage Motorsport Facebook page.

Vintage Motorsport Facebook Page – Nov 2019 vs Nov 2018

Reach Engaged Users Likes Shares Comments
November 2019 24,764 2,575 1,901 176 52
November 2018 3,150 327 NA NA NA

Vintage Motorsport content on RACER’s Facebook Page

Reach Engaged Users Likes Shares Comments
November 2019 46,157 1,292 489 33 28
November 2018 0 0 0 0 0

Vintage Motorsport content on RACER’s Twitter channel – Nov 2019 vs Nov 2018

Impressions Engaged Likes Re-tweets
November 2019 122,687 674 144 28
November 2018 0 0 0 0

 

This growth is just the beginning of what we have planned. Our mission is to share the passion, beauty and excitement of Vintage Motorsport to a far wider audience and to grow the segment.

If you would like to learn more about Vintage Motorsport, VintageMotorsport.com and our affluent and active audience, click here.

Our Vintage Motorsport and RACER sales team will be at the PRI Show in Indianapolis this week, so please reach out if you would like to meet with us. We look forward to meeting you.